A connected car is defined as a vehicle capable of communicating and then exchanging useful information for the driver and other road users. Thus improving performance and safety. Countless innovations have been touched upon to define the car as the most revolutionary smart device.
According to a new study by Juniper Research Digital Technology Market Research Services | Juniper Research, the number of connected vehicles in service will reach 367 million globally in 2027, up from 192 million in 2023. This 91 per cent growth will be driven by advances in Advanced Driver Assistance Systems (ADAS) and increased capabilities of onboard infotainment systems.
This is a huge challenge for manufacturers. The adoption of 4.0 and connectivity technologies (artificial intelligence, 5G connectivity, IoT, augmented reality) will be essential to hit a double target. On the one hand, to optimize vehicle performance, for example by employing advanced safety and driver assistance sensors; on the other hand, to make their market proposition more distinctive. The digital and technological components, therefore, will become more and more important to differentiate from competitors and capture new market shares. In this regard, recent research by Deloitte notes that 6 out of 10 Italians would be willing to pay a surcharge to take advantage of infotainment services, but also to have digital systems to book and pay for parking (56%), get software updates (54%) or benefit from promotional offers for services and products related to the route driven (44%). A surcharge that, in the case of Italian respondents, would be around a maximum value of 400 euros
The evolution of future mobility will be driven by the improvement of cars that are not only greener, but also equipped with increasing levels of automation, connectivity, and the ability to offer personalized and value-added services for users. A scenario was full of strategic implications that will impact all categories of the industry: from automakers to dealers, to component suppliers and telematics service providers. A perfect habitat for Viasat, which, through increasingly innovative solutions, allows the mobile citizen (by car, motorcycle, bike) to experience the road in total serenity. But also for companies (telematics policies, fleet management, car rental) and the Public Administration (Street Control, Street Parking, and Urban Security) to take full advantage of the great opportunities that satellite info telematics technologies can offer in terms of greater efficiency, respect for legality and road safety.
